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The process is infinitely more valuable and important than the outcome. Let’s face it, there is pressure when it comes to delivering results. There are things working against you; time, multiple decision makers, changing priorities, competition… The list is endless. You just have to keep your eye on the prize. When you start focusing your attention and energy less on the results but rather on the process or the techniques involved that ultimately make you successful, you discover that you learn faster, influence the people around you, and become intrinsically happier. Learn to embrace the “process” to overcome setbacks, grow relationships, and develop an approach that will yield increased confidence and sustainable sales and life success.